Hey you. Yes, you with your eyes on the computer screen. You’re witnessing a World Wide Rave as you read this. What’s that you ask? It’s something that people from all corners of the globe are currently a part of. It’s nothing and yet everything at the same time. In the strictly literal sense, it is the phenomenon that is the subject of an upcoming book by Marketing and PR guru David Meerman Scott. He defines a World Wide Rave as follows –
“A World Wide Rave is when people around the world are talking about you, your company, and your products. Whether you’re located in San Francisco, Dubai, or Reykjavík, it’s when global communities eagerly link to your stuff on the Web. It’s when online buzz drives buyers to your virtual doorstep. And it’s when tons of fans visit your Web site and your blog because they genuinely want to be there.”
I heard about the World Wide Rave book and project from my Digital Media professor Michael Netzley at the Singapore Management University. He wanted some of us in class to utilize the tools we’re learning in class, and become involved in spreading the word about the World Wide Rave. So, to do the same, my friend Radhika and I went down to Palawan Beach on Sentosa Island in Singapore.
What’s so special about this place? It’s the southern-most point in continental Asia. And now, it’s a part of the World Wide Rave project.
Watch out for more posts on the World Wide Rave from Singapore this week. For some awesome posts from Singapore visit Ephraim, Dorothy and Andrew Peters.
Prof. Netzley gave us a choice regarding the assignments we needed to do. But many of us voluntarily chose to do this project. We read up about the concept of World Wide Rave and discussed it with each other. Not because we thought it would get us better grades; but because we genuinely found this assignment very cool. And now we’re blogging about it and linking to it. And I’m sure many of us are also going to grab a copy of World Wide Rave when it is released in Singapore.
That, right there, is a World Wide Rave.